Families buy more sugary cereal if advertising targets kids, not adults
American Journal of Preventive Medicine found that just nine children's cereal brands advertised directly to kids dominated purchases by families with kids: Cocoa Puffs, Frosted Flakes, Froot Loops, Honey Nut Cheerios, Lucky Charms, Pebbles, Reese's Puffs, Toast Crunch and Trix.'/>
One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives sales of high-sugar cereals when it's aimed directly at kids under 12.
(Image credit: Cathy Scola)

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