Democrats will 'either adapt or die' as strategists push them onto new platforms

Democratic U.S. congressional candidate Adelita Grijalva poses with supporters at a primary election-night party at El Casino Ballroom on July 15, 2025, in South Tucson, Ariz. Grijalva said social media is important but it is just one tool in a tool kit that needs to include grassroots organizing, coalition building and talking with people.

Prominent Democratic lawmakers and influencers are encouraging their fellow Democrats to embrace social media and online video to reach voters or risk being left behind.

(Image credit: Rebecca Noble)