Ford pulls the plug on the F-150 Lightning electric pickup truck

NILES, ILLINOIS - JULY 18: A 2023 Ford F-150 Lightning EV is offered for sale at Golf Mill Ford on July 18, 2023 in Niles, Illinois.

Ford says it is "following the customer" in discontinuing its large electric pickup, which was well-received but never profitable. Ford will keep the Lightning name alive as a plug-in hybrid.

(Image credit: Scott Olson)