AI "deadbots" are persuasive — and researchers say, they're primed for monetization

A digitally-manipulated Fred Astaire appeared in a Dirt Devil commercial in 1997, a decade after the entertainer died. As researchers raise the alarm about the potential commercial exploitation of AI deadbots, they point out that the deceased have been promoting products on screen for decades.

The digital afterlife industry may near $80 billion in a decade, fueled by AI "deadbots." Tech firms see profit. But experts warn of troubling consequences.

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