Need help switching appliances from gas to electric? A 'coach' can help

Lindsey Williamson learned about efficient heat pump water heaters on a home improvement television show. However, "My main problem was finding somebody locally who could actually install what I was looking for," Williamson says.

Government incentives for climate-friendly upgrades are confusing to navigate, and it can be hard to find businesses that sell them. So a new industry is emerging to help: the decarbonization coach.

(Image credit: Ryan Kellman)