Candy is dandy but trick or treat for UNICEF has heft. And this year it turns 75!

This is the 75th year that costumed kids are asking not only for candy but trick or treating for UNICEF to help children in need. The program has raised over $200 million since it began.

The idea of asking kids to collect coins for needy children abroad was born of one couple's desire to add meaning to Halloweening. Some say it's now more important than ever.

(Image credit: UNICEF USA)