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NPR News

An AI video ad is making a splash. Is it the future of advertising?

A 30-second ad for Kalshi, an online trading service, presents a string of characters in wild scenarios making their picks for who will win the NBA Finals. All of the video clips were generated by AI.

The over-the-top ad combines the energy of Grand Theft Auto with the drama of the NBA Finals — all created by AI. Is it a sign of things to come?

(Image credit: Kalshi via YouTube)

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