First, came the Louvre heist. Then came the memes

Members of the Paris Holmes Society (Cercle Holmesien de Paris), Laurence Deloision, dressed like Arsène Lupin (left), and Thierry Gilibert, dressed like Sherlock Holmes, on Saturday stage the theft by the facade and the window where thieves entered the Louvre last Sunday.

From brands and influencers to a viral "Inspector Clouseau," the world's most glamorous theft is also quickly becoming one of the year's most profitable memes.

(Image credit: Thomas Padilla)