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NPR News

Retailers feel pressure to eat the price increases from tariffs

Target on Wednesday became the latest retailer to lower its financial forecast for the year. It downplayed its plans for tariff-related price hikes.

From Target to Walmart, retailers are fighting two battles at once: a financial battle to keep costs low in the face of new tariffs, and a political one to avoid the president's wrath.

(Image credit: Ted Shaffrey)

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