Everywhere Apple imagines you’ll use its $3,499 headset

A man wearing Apple’s Vision Pro sticks out his tongue. | Image: Apple

The first bar has been cleared — critics agree the $3,499 Apple Vision Pro is an amazing tech demo. But is it a new computing paradigm with limitless possibilities? That’s not quite the impression I got from the company’s marketing, which has remarkably strong ideas on where and when you’d use this technology.

Let’s take a look, shall we?

You can use the Vision Pro:

While sitting on a comfy couch staring into the void where a TV might have been...

Or in a nice chair...

Or a horrible airplane seat...

Or standing still in front of a horizontal surface...

Or lying flat.

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