FIFA has a new plan to raise billions of dollars: Selling stakes in the World Cup

FIFA President Gianni Infantino attends a World Cup match between Netherlands and Morocco at Monterrey Stadium, in Guadalupe, Mexico, on June 29, 2026.

FIFA has a complex plan to sell chunks of its commercial rights to the World Cup to minority investors, including a firm run by Joshua Kushner, the brother of Jared Kushner.

(Image credit: Carl Recine)