The Viking chant that became Norway's World Cup rallying cry

Norway fans perform the "Viking row" cheer in the stands during the FIFA World Cup 2026 match between Norway and Senegal at New York New Jersey Stadium in East Rutherford, N.J., on Monday.

Norway's long-awaited World Cup return is being powered by a viral Viking "rowing" chant that's sweeping the world, from Boston train stations to Times Square — and the heart of Norway's parliament.

(Image credit: Justin Setterfield)