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@teller ("Siim Teller") wrote:
Fantastic mini-masterclass on brand, positioning, product research and marketing with a yoghurt brand I’ve never heard of.
with quote tweet:
Okay, as requested, more history of weird stuff with food and logistics.
Let's talk about how Ski Yoghurt utterly dominated the 70s UK yoghurt wars, by understanding how humans work better than humans do.
Oh, and also through strippers.
Read on... /1
