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@polotek ("Marco Rogers") replied to a tweet by @polotek:

Maybe. I would state a different hypothesis. Whatever system makes developers feel clever and awesome will make them want to talk about how clever and awesome they are. Systems that are so easy that it doesn’t feel awesome to learn them don’t tend to do as well.

with quote tweet:

@Callionica replied to a tweet by @polotek:

@polotek What do you think of the idea that tools that are hard to use have a marketing advantage over simpler and more productive tools because they prompt blog posts and social media conversations?