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@teller ("Siim Teller") retweeted:
@pmoe ("Philipp Moehring") wrote:
I found that updates from startups fall into 3 style categories: optimistic, secretive, neutral.
Optimistic: adjectives, superlatives, expectation building.
Secretive: vanity metrics, vague promises, PR speak.
Neutral: data driven, plans vs actuals, and neutral language.1/5