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@bdurette ("Brandon DuRette") wrote:
Basecamp published the results of their out-of-home advertising experiment and its a fun read. Spoiler alert: it didn't work.
I have a different hypothesis about billboards in SF and that is that, like building signage, they're part recruiting tool.
https://world.hey.com/dhh/we-spent-300k-on-billboards-in-boston-and-it-was-a-bust-2ae8c9dd