Social media “gurus” spout off a whole lot of bullshit about engagement, reach, and metrics. But if your mentality is “bar go up”, there’s really only one thing that matters:
How to talk to the algorithm and figure out what it wants.
That’s really it. If you have this one skill, you don’t have to learn much else. Do this, and you’re gold.
And this is why assholes – people you love to hate – are seen on social media constantly. Because they’re not making content for you. They’re making content for the algorithm. And when the algorithm likes what it likes, it gets pushed onto your home feed – regardless of whether or not most people like it.
But there’s a flipside to this. When these “algo whisperers” wind up on the Fediverse, they end up hating the experience. Why? Because now they have to make content for people. They don’t like it that there’s no optimizations – no tricks – to push their stuff to home feeds. They have to survive entirely on human-to-human connections and this is scary.
This is why typical influencers largely stay away from the Fediverse.
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