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jsonstein@masto.deoan.org ("Jeff Sonstein") wrote:
"... an inside-out way of talking about context collapse. Context collapse—communication tuned for one socially distinct group but encountered by another, with uncomfortable and mind-bending sometimes life-ruining results—emerges from Erving Goffman’s work in the 1950s, as expanded by Joshua Meyrowitz in his No Sense of Place in the 1980s, and which danah boyd began resuscitating and applying to the internet in the early 2000s."
https://www.wrecka.ge/against-the-dark-forest/
h/t jenniferplusplus@hachyderm.io