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Reblogged by cmiksche ("Christoph Miksche"):
mattiem ("Matt Massicotte") wrote:
Developers are way too focused on launches.
Sure, if you have a large audience, it may work. And yes, you can hit the jackpot with a famous person sharing it. (famous people, share more stuff made by unfamous people!) But, this kind of thing just reeks of survivorship bias. I bet the emotional toll of a "failed" launch has killed a huge amount of products.
Getting noticed is **incredibly** difficult, but a soft launch has big advantages, and I think it should be the default.