Mastodon Feed
fromjason ("fromjason.xyz ❤️ 💻") wrote:
Back!
What's relevant about the Cambridge Analytica scandal here is the type of data Facebook provided— posts, likes, shares, and friends.
These are the basic digital footprints of the average social media user.
CA was able to take that data, along with a simple quiz, and build a psychological profile for millions of Americans using something called the OCEAN model (based on a study Facebook helped author and publish years earlier).