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fromjason ("fromjason.xyz 🖤") wrote:
Facebook Knows You Better Than Anyone Else - The New York Times (2015) https://www.nytimes.com/2015/01/20/science/facebook-knows-you-better-than-anyone-else.html:
> Given enough data, the algorithm was better able to predict a person’s personality traits than any of the human participants. It needed access to just 10 likes to beat a work colleague, 70 to beat a roommate, 150 to beat a parent or sibling, and 300 to beat a spouse.
This story was published a full three years before the NYT broke the #CambridgeAnalytica scandal. Amazing.