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jeffsonstein ("Jeff Sonstein") wrote:
click-through is a useful metric, combined with others. by itself? not so much. besides converting viewers into site visitors (click-through is a conversion rate in that context), one must also convert site visitors into site buyers [of a product or an ideology or (possibly dis/mis)information etc].
there are many key-metric conversion rates to which one should attend, with both context and visitor-engagement-goal as critical/central to understanding what is going on.
https://aliearns.com/2023/07/14/the-curious-case-of-click-through-rates/