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fromjason ("fromjason.xyz 🖤") wrote:

Wait a minute. This reads as if NYT is reporting on Cambridge Analytica, not just something reminiscent of what CA did later.

The kid that Cambridge Analytica purchased that study from went to university of Cambridge. He used a quiz. He applied the OCEAN model to create psychological profiles.

This was published a full year and a half before the presidential election.

Attachments:

• Researchers at the University of Cambridge and Stanford University tested their algorithm on more than 17,000 Facebook users, who completed a personality survey and provided the researchers with access to their “likes.” Many of their friends, colleagues and family members also completed a survey describing the users.
• The survey rated each subject on the five OCEAN personality traits: openness, conscientiousness, extraversion, agreeableness and neuroticism. Then the researchers compared those results to the subjects’ Facebook activity to establish links between “likes” and specific personality traits.