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Legion of heroic volunteers: "Would you like to download an IMAX version of the latest blockbuster? That will take 6 1/2 minutes."
Apple, market cap of $3.3 trillion: "Would you like to download an update from 14.7.7 to 14.7.8? That will take 45 minutes."
* And we will spend 30 of those minutes saying "10 minutes remaining".