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fromjason ("fromjason.xyz 🖤") wrote:
[Rebuilding corporate reputations | McKinsey (2009)](https://www.mckinsey.com/featured-insights/leadership/rebuilding-corporate-reputations):
> Leveraging existing grassroots support—through blogs, bumper stickers, and interactive Web sites, for example—is one method. Another is to have people with high standing reinforce key strategic messages.
This 2009 article almost reads like a proposal specifically for #Threads and the team just ran with it lol
For context, McKinsey is a huge lobbying firm with a board seat at #Meta.