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Potential customers for this fall into a few categories, including:
1. Parents who don't know a lot about tech, but whose kids need "a laptop" for school.
2. Kids & young adults who want a macbook to run something like GarageBand but have a very limited budget *and* also don't otherwise know much about tech.
3. Schools.
4. School-like programs, like software dev clubs & summer camps.These customer types need a low price, but they also need A LOT of *support*. The support is the product here.