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https://blog.gitbutler.com/why-github-actually-won/
"""
The much simpler, much more fundamentally interesting thing that I think showed in everything that we did was that we built for ourselves. We had taste. We cared about the experience.We were developers and we built what we wanted in order to enable how we wanted to ideally work. We were the only tool in the space built by developers for developers without PMs or accountants or CEOs trying to optimize for revenue rather than for developer experience.
"""