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slightlyoff@toot.cafe ("Alex Russell") wrote:
Making ads work on mobile, in a world where Apple and Google *also* broke browser choice & let Facebook stick the knife in further[1], requires attribution. And tracking is the key to attribution.
Why are native apps great for attribution/tracking? Because unlike the web, mobile native platforms have historically given up the goods from the word go.
Installing a native app in '16 was tantamount to handing advertisers your location history. Probably still is.