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cmiksche ("Christoph Miksche") wrote:
#themomtest is a great #book for every #startup #founder.
It’s a bit short but completely changed the way I look at customer conversations.
One key takeaway is that you should figure out how your customers currently takle the problem you try to solve instead of directly pitching your idea. Maybe your customers don’t even search for the solution - how will they find you then?!
