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Reblogged by cstanhope@social.coop ("Your friendly 'net denizen"):

cassey@urbanists.social ("Cassey Lottman") wrote:

My friend @skiles has made a hobby the last few years out of making websites critiquing anti-queer lobbying organizations and SEO-hacking them to high rankings for that organization's name.

Eventually one of them, a subsidiary of Focus on the Family, filed a complaint against one of his sites under the Uniform Domain-Name Dispute-Resolution Policy system of the World Intellectual Property Organization at the UN.
He won!

Read about it here:

https://johnskinnerportfolio.com/blog/domain_name_battlefield/