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This problem is magnified for institutional buyers, but for folks without a ton of tech experience it's the same. The 1-year manufacturer warranty for new-in-store models is a big deal. The implicit promise of several years of software support is really important. Apple stores run free trainings you can go to. They have a business support program where you can talk to someone about fleet management problems for free. They have 24/7 chat support on the web if you have software issues.