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Reblogged by cstanhope@social.coop ("Charles Stanhope"):
ifixcoinops ("Dan Fixes HAUNTED Coin-Ops") wrote:
RT @ifixcoinops Earlier on I talked about how targeted advertising is a scam from flim-flam men, and your best bet was to go for completely untargeted and really wide-reach advertising to find the people who don't yet know (or act like) they want your thing.
This article says that companies who turned off targeted ads don't notice any difference, and nearly all of the people who were targeted would have bought the thing anyway:
https://sparktoro.com/blog/what-if-performance-advertising-is-just-an-analytics-scam/