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fromjason ("fromjason.xyz ❤️ 💻") wrote:

Re: #CambridgeAnalytica

Looking back at that 2016 campaign, it's clear that Trump's team copied Obama's playbook to a tee. In fact it's fair to say that we don't have a Trump presidency without Obama revolutionizing campaigning in the internet era. Not that Obama is to *blame* but surely there's a causation.

Some examples of how open graph was used include President Obama’s campaign, which built an app that would connect known Obama supporters to potential supporters. The idea was that these two groups of users–demonstrated supporters and potential ones–had something in common, such as being friends on Facebook or that they both liked a particular sports team. In a non-political context, apps like Farmville would use the API so people could see which of their friends were also playing their game and how users might interact while in the app.