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fromjason ("fromjason.xyz ❤️ 💻 ✍️ 🥐 🇵🇷") wrote:

Apple's Counter-Launch Strategy: How iPhone beat BlackBerry

Stay with me. I know you've seen hundreds of analyses with similar titles. But this is different, I promise!

I meant to write this like a decade ago, did my research, then forgot about it (surprise surprise).

I love/hate a good marketing strategy. So let's get it.

When the iPhone launched it had all the momentum. Apple used that momentum to execute what I guess I'm calling a counter-launch strategy.