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I adore Jeff Goldblum. ADORE.
But, whoever thought that a Silicon Valley, Venture Capitalist-type character would make an apartment website more likable was off their rocker.
The “future is apartments” because private equity is buying up all the houses 😬
If this campaign works, it’s 100% Goldblum’s charm and nothing more. Again, love him. We are best friends in my mind.
