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The Verge

The unbearable lightness of BuzzFeed

An old beat-up sign in the shape of the BuzzFeed logo icon in a desert setting surrounded by several smaller beat-up yellow signs that say “cute,” “LOL,” “wtf,” and “omg” on them.

Illustration by Daniel Jurman for The Verge

BuzzFeed built a digital media empire in part by aggregating viral content from social media. A decade later, what’s next?

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