The Verge
TikTok marketing lead behind its NFTs and ghost kitchens no longer at the company
TikTok has had some... interesting marketing campaigns recently. | Illustration by Alex Castro / The Verge
Nick Tran is no longer TikTok’s global head of marketing, reportedly because the company was unimpressed with his “side-show” marketing campaigns, according to the_New York Post_. Some of the most notable “stunt-marketing” schemes he came up with included opening TikTok Kitchens, letting people apply to jobs at places like Chipotle or Target via TikToks, and an NFT collaboration with celebrities like Lil’ Nas X and Bella Poarch.
The _Post_reports that the restaurant campaign, where ghost kitchens would cook and deliver recipes that went viral on TikTok, was the one of the last straws for Tran. “We’re not in the restaurant business and we shouldn’t pretend to be,” one executive reportedly said. Looking at some of the campaigns, it is a...