The Verge
The dark, uncertain world of creator funds
Jarett Sitter / The Verge
One of my favorite TikTokers, Bran Flakezz, quit his full-time job so he could have more time to do tequila shots on camera. I can’t stop laughing at the hangover solution he posted over the weekend, and I don’t even drink. This can’t be sustainable, right?
For The Vergecast’s three-part Creator Economiesseries, we explore emerging elements of the business of being a creator. We dig deep on creator funds and how giant pools of platform money change the way those platforms operate. We also look into livestreaming and why everything from shopping to sleeping is suddenly big livestream business.
This week, producer Hadley Robinson reports on the often uncertain world digital creators find themselves in trying to make a living on platforms...