The Verge
BMW starts selling heated seat subscriptions for $18 a month
Photo by Silas Stein/picture alliance via Getty Images
BMW is now selling subscriptions for heated seats in a number of countries — the latest example of the company’s adoption of microtransactions for high-end car features.
A monthly subscription to heat your BMW’s front seats costs roughly $18, with options to subscribe for a year ($180), three years ($300), or pay for “unlimited” access for $415.
It’s not clear exactly when BMW started offering this feature as a subscription, or in which countries, but a number of outlets spotted its launch in South Korea this week.
BMW has slowly been putting features behind subscriptions since 2020, and heated seats subs are now available in BMW’s digital stores in the UK, South Korea, Germany, New Zealand, and South Africa. It doesn’t, however, seem...