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Reblogged by jeffsonstein ("Jeff Sonstein"):
cfiesler@hci.social ("Dr. Casey Fiesler") wrote:
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- 5.4 Group Identity As we have emphasized, fan communities tend to be close-knit. This closeness, along with the degree of self-identification with the group, explains why some of the mechanisms we’ve just discussed (e.g., observing others, formalization) have been so effective. Our findings suggest that fandom is an example of how social identity contributes to the strength and speed of norm formation. The strongest social norms tend to be tied to self-identification within a community, forming most rapidly when new members immediately identify strongly with the group [55]. This is even true with respect to influencing or changing behavior. Kraut et al. found that when introducing new technology to a group, social influence for technology adoption is strongest in smaller, primary groups [66]. Norms also tend to be stronger when the group’s value or existence is under threat in some way [55], and outside threats of IP enforcement may be particularly impactful since creative appropriation is this group’s primary community-building activity [90]. In other words, the more these creators associate being a fan with their identity, the easier norms about this important activity–content appropriation–will form. (remote)
![5.4 Group Identity As we have emphasized, fan communities tend to be close-knit. This closeness, along with the degree of self-identification with the group, explains why some of the mechanisms we’ve just discussed (e.g., observing others, formalization) have been so effective. Our findings suggest that fandom is an example of how social identity contributes to the strength and speed of norm formation. The strongest social norms tend to be tied to self-identification within a community, forming most rapidly when new members immediately identify strongly with the group [55]. This is even true with respect to influencing or changing behavior. Kraut et al. found that when introducing new technology to a group, social influence for technology adoption is strongest in smaller, primary groups [66]. Norms also tend to be stronger when the group’s value or existence is under threat in some way [55], and outside threats of IP enforcement may be particularly impactful since creative appropriation is this group’s primary community-building activity [90]. In other words, the more these creators associate being a fan with their identity, the easier norms about this important activity–content appropriation–will form.](https://files.mastodon.social/cache/media_attachments/files/109/405/805/817/246/840/original/5a09fdae7de7b071.png){kind=link}
