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Boosted by jwz:
kaye@cathode.church ("Kaye") wrote:
So tailoring ads to a broad audience obviously does work. You run ads for gamepads on videogame websites. You run ads for expensive wine in Yacht Owners Monthly.
But the massive surveillance-/ad-tech scheme, which collects ten thousand data points about every device and tries to match them to the perfect product, that basically doesn't do anything. It shows you ads for toilet seats because you've bought a toilet seat. It shows me ads for learning German because my device language is set to English and my IP geolocates to Germany. Neither of these campaigns will result in a sale.
Like. Contrast that with the FurAffinity model. "You pay the people who run this website to display ads. You know what sorts of people will see them because of what our website is like." That's far cheaper, far easier, and far less intrusive than the modern ad-tech approach. And the results it yields are probably *better.*
However, a third of the First World's economy is based on the assumption that this Rube Goldberg machine of espionage and real-time bidding actually does do something, so nobody wants to run the numbers.