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Boosted by jonny@neuromatch.social ("jonny (nonvenomous)"):
pluralistic@mamot.fr ("Cory Doctorow") wrote:
The numbers tell the story. Before Googbook captured 80% of the display advertising business, the *total* share of the advertising industry's revenues that went to "intermediaries" (middlemen like ad agencies, ad buyers, etc) was about 15%. Today, that number is *51%*. *Hundreds of billions of dollars* have been moved out of publishers' and advertisers' bank accounts and onto Google and Facebook's balance sheets.
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