all these "make your camera phone photos look better" videos from professional photographers are like
"well as you can see" (gestures at perfectly nice looking portrait) "this just looks terrible, so, let's go ahead and bring out the subject"
(thirty seconds of incoherently poking at a histogram or something, now the shadows are just a little too dark and it's slightly oversaturated)
"Fantastic. By applying my presets you can get beautiful pictures just like this one"